Brand+Marketing Audit
Get advice and feedback from an industry expert.
Are you looking for clarity on what’s working in your branding and Marketing?
or are you at a growth phase in your business and aren’t sure what’s the best next step?
A Brand+Marketing Audit is a 90-minute, information packed session
where we take a deep-dive into the brand and your marketing efforts.
We’ll take it step by step with the materials you have already,
and together will identify the strengths and weaknesses while drawing out a roadmap
for future branding and marketing growth.
What you’ll get our of the Audit:
Clarity on the strengths of your brand strategy and your brand identity
Visibility into what isn’t working with the strategy and design
A list of priorities to improve what’s not working
Advice on how to make the recommended changes
Language that you can use to guide your own designers and marketing team on what needs to be done/changed
in Your audit we’ll review your Brand and Marketing IN the following categories:
Brand Strategy
Mission/Vision, Brand Architecture if there are sub products
Brand Identity
competitive analysis, best practices, strengths and weaknesses
Brand Assets
photography, illustration, video, content strategy
Online presence
Website review - strengths/weaknesses, social platform use, best practices
Off line media
Printed assets for events, trade shows, meeting leave-behind materials
Brand Tone
Language, voice, speaking to the audience
Target Market
Who are we talking to and where are they
Digital Marketing
targeted paid-media, email marketing, re-targeting strategies, go to marketing strategy
Paid media opportunities
Affordable broadcast, out of home, radio (big for farmers in their tractors all day)
How to prepare for your audit:
If there are items on the list below that you do not have access to, or have not been created for your brand yet —that’s ok! We’ll take it step by step with the materials you have already and together can draw out a roadmap for future branding and marketing growth.
Brand Strategy: Mission/Vision, Brand Architecture if there are sub products
Need: Any Brand Strategy documents, mission statement, vision, Brand In Motion chart, Brand Architecture
Specifically what is the strategy behind your brands?
Brand Identity: competitive analysis, best practices, strengths and weaknesses
Need: Who are your competitors?
Do you have a brand style guide?
How many logo versions are in your brand identity?
Brand Tone: Language, voice, speaking to the audience
Need: If you’ve worked with a writer, what direction did you give them on brand voice?
Brand Assets: photography, illustration, video, content strategy
Need: Links to brand image library, visual assets, videos etc. If you have a content strategy outlined send that along as well.
Target Market: Who are we talking to and where are they
Need: Any target marketing analysis that’s been done
Online presence: Website review - strengths/weaknesses, social platform use, best practices
Need: Link to website, social media pages or other industry specific online presence
Digital Marketing: targeted paid-media, email marketing, re-targeting strategies, go to marketing strategy
Need: Examples of paid advertisements on social media or digital platforms. An outline of any email marketing strategy or example(s) of email marketing.
Off line media: Printed assets for events, trade shows, meeting leave-behind materials
Need: Photos or digital files of any printed assets created for the brand
Paid media opportunities: affordable broadcast, out of home, radio (big for farmers in their tractors all day)
Need: Examples of paid media efforts in any ’traditional’ media (not digital).
Now what? After the Audit
Now that you know what needs to be done. I’ll help you choose how to slice and dice the budget by identifying the must do’s. Then, with your budget in mind I’ll connect you with team members who have the industry specific experience, or an acute speciality in any one of the elements you need created.
If you prefer to work with your existing design and marketing team that’s great too! I can help give you the language necessary to lead them towards success.
Why do I need a Creative Director?
Bringing together a diverse team of talent can lead to subtle inconsistencies in design or copy tone. Both of which are crucial to your brand, so it’s important to have one person review all the materials before they are shown to your audience in order to protect the integrity of YOUR brand.
My role as your Creative Director is to oversee the quality of all brand and marketing materials created. I help to ensure the right people are on the team, that they are working within the perimeters of your brand and budget and am the final stamp of approval before you see anything.
Brass Tax
Here is the cost break down of your audit:
90-Minute Brand+Marketing Audit: $1,200
Building your team and providing a budget breakdown: Included
Creative direction for the duration of your projects: $150/hour
(Creative direction is approximately +20% of any individual deliverable)
