OPTUM PRO CYCLING

#HUMANPOWEREDHEALTH

Beyond corporate logos on jerseys, pro cycling teams lack a cohesive identity or point-of-view. So we built a position for the Optum Pro Cycling team centered on the belief that cycling empowers people to take control of their life and live a healthier lifestyle. “Human Powered Health” champions the power of a bike, so long as you ride it.

 
 
 
 

HUMANPOWEREDHEALTH.COM

Aggregates social media images and tweets with the campaign hashtag.

 
 

 

CASCADIAN FARM ORGANIC
FLOWER BOMBING

PRESIDENT CHEESE
PAIR WITH A PRO

UNITED AIRLINES
UNITED.COM

SPOON AND STABLE
THE SYNERGY SERIES

TORO
LIFE AT YOUR PACE

OPTUM PRO CYCLING
A BICYCLE CAN...

PRESIDENT CHEESE
PRESIDENTCHEESE.COM

ABU DHABI COMMERCIAL BANK
AMBITION VISUALIZED

TRUE VALUE HARDWARE
THE VALUE OF SPRING

Demi
a new dining experience

PHOTOGRAPHY
CONTENT, FOOD, ACTION

TRAVELERS INSURANCE
INSURANCE IN-SYNCH PRINT