OPTUM PRO CYCLING
Beyond corporate logos on jerseys, pro cycling teams lack a cohesive identity or point-of-view. So we built a position for the Optum Pro Cycling team centered on the belief that cycling empowers people to take control of their life and live a healthier lifestyle. “Human Powered Health” champions the power of a bike, so long as you ride it.
Aggregates social media images and tweets with the campaign hashtag.