ADCB: AMBITION VISUALISED

The first step to making it happen, is visualising it.

We saw the opportunity to rise above the traditional financial messages of the competition and take the high ground – positioning ADCB as a champion of its customers’ ambitions. We created the multi-channel “Ambition Visualized” campaign. To resonate with ADCB’s diverse audience, we used the universally understood technique of visualization, asking real customers to close their eyes and imagine their greatest ambitions in life coming true.

Striking an Emotional Chord

• 29% lift in new-to-bank customer relationships

• 23% increase in product acquisition

• Brand saw significant growth across key attributes:

• +22% in “brand understands my needs” and

• +21% in “committed to my life stage needs”

• Effie finalist

Client Quote

“The campaign delivers a powerful, emotional message: if you can visualize it, ADCB can help you get there. Our partnership with [the agency] has brought a new level of insight and creative excellence to our brand.”

-Martin Scott, Chief Marketing Officer, ADCB

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Campaign Trailer

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campaign microsite

Campaign Landing page design

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print; magazine & newspaper

Each print ad tied back to a list of featured products that align with that person’s vision.

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