Dunkin': Year In Review
Dunkin’ knows that loyalty is built one sip at a time. But how do you turn a year’s worth of visits and rewards into a moment worth celebrating?
With a dynamic, data-driven Year in Review campaign. Each email is personalized to reflect every member’s unique journey—whether they were occasional visitors or daily regulars—showcasing their purchases, engagement, and rewards earned throughout the year.
Dynamic modules as customizable and unique as each member
22 Personalized data points
17 Module variations based on the personalized member data
8 Custom badges to reflect their engagement over the year
8 Modules with dynamic data built with Movable Ink
