President Cheese: Life Well Paired
Snackable content made this snack food a hit with sociable foodies.
Président Cheese spent nearly ten years resting on it’s European laurels. To a point where the cheese-brand had, quite frankly, begun to stink. So meeting their goal, of becoming the U.S. category leader, would require a recipe that was equal parts brand awareness, education and inspiration. Partnering with rising culinary star and James Beard Award-Winning Chef Gavin Kaysen, we created recipes designed to make Président Cheese the category thought-leader and go-to brand for foodies in the cheese aisle.
Inspired to buy
12% YOY increase in dollar sales
400% increase in social media engagement across all platforms
300% increase in Facebook page likes
7.01% CTR (click-through-rate) vs industry norm of 0.06%
133% increase in brand recall
83% increase in brand awareness
21% increase in purchase intent
Client Quote
“The Life Well Paired campaign gives our audience the very inspiration they seek. Whether entertaining guests or enjoying with friends, our foodie consumer has come to trust Président Cheese as the true sign of a great cheeseboard.”
-Karine Blake, Marketing Director, Président Cheese
brand ambassador and influencer, Chef Gavin Kaysen created 16 new recipes for the campaign.
Inspired by the suite of Président products: Brie, Feta, Tripplé Creme Brie, Butter, Feta Crumbles & Rondelé.
Recipe photography was also leveraged in print ads and in-store point of sale recipe card hand outs.
recipe videos
Fun, snackable recipe videos accompanied each recipe.
Classic French Lemon Madeleines recipe video
Fried Feta Chunk and Summer Zucchini Pasta recipe video
Summer Peach Tart recipe video
Lifestyle and product photography rounds out this epic content-grab production.
website
We had so much beautiful new content that we had to design somewhere to put it all.