Four51
Four51 is a twenty year old start up that creates CUSTOM b2b eCOMMERCE SOLUTIONS.
Four51 designs, develops, supporting and enhances custom eCommerce, order management and B2B marketplace solutions.
A little confused by what that even means? Yeah, so were a lot of their prospects. So we helped them tell their story, simply.
A Solution Customized for Results
Within one year after launch site performance improved by:
83.6% increase in organic search visibility
25% decrease in number of sessions before conversion
13% increase in pages per sessions
58% increase in goal conversions
brand identity
The new Four51 Brand Identity is a modern, tech inspired design that reflects the energy and hubris of a 20-year old start up.
We created a full logo set for them and a Brand Styleguide that outlines all of their logo versions including a secondary set of lockups for hero products, usage rules, colors and patterns in one easy to reference document.
ICONOGROPHY & INFOGRAPHICS
Four51’s product offerings are robust and often complex to explain. To help ease the burden on users to understand written explanations of these products and processes we created a set of custom icons and infographics.
Website
The old website was a product of ‘DYI marketing’. As a tech firm with in-house developers there was never a need to hire a team to create a website. But once the business plateaued and it became clear that the website was part of the issue, leadership decided to hire a team of marketing specialists to help elevate the
website beyond a development exercise. After carefully analyzing the brand house and revising the brand identity we got to work telling the complex story of custom B2B market places in a colorful, engaging and simple way.
