cascadian farm
Bees are in trouble. And without bees, we’re all in trouble.
To help, Cascadian Farm Organic (General Mills) flower bombed a farm field in Davis California with over a million colorful, organic wildflower seedles. From, of all things, a crop duster. Once the seeds grow, they’ll provide necessary food for bees and other pollinators in the area.
Creating a Buzz
8.9% sales increase across cereal products following campaign
Over 130,000 visits to site in first two months
Flower Bombing film garnered over 1.6 million views
Read The New York Times feature article about the campaign
Read the AdAge Editor’s Pick summary about the film
Client Quote
“We needed a big idea to magnify a small budget. [The agency] delivered the goods with a compelling, fresh solution that put our brand on the map. The agency’s passion, imagination and partnership are off the charts.”
-Taylor West, Marketing Manager, Cascadian Farm
Online film
Flower Bombing Film
casevideo
website design
The Bee Friendlier microsite is a thorough resource with information on the importance of pollinators, why organic farming matters and the story behind the Flower Bombing film. Written like a long-form editorial piece that also includes video interviews with experts and supporting photography.
video content
Shoot once, edit 10 ways.
While on location we also captured content for an educational video series, photography library, social media content and long form interviews with experts on pollinator conservation for a topic-specific brand website.
Pollinator expert Jessa Kay Cruz & The Importance of Pollinators
Taylor West, Brand Manager Cascadian Farm, on bees and organic food
Making Seedles with Chris Burley
How to grow a bee friendlier yard
Photography library
