President Cheese: Social and Influencer Campaigns

there is no better pairing than beautiful food and social media

Inspired to buy

• 400% increase in social media engagement across all platforms

• 300% increase in Facebook page likes

• 7.01%CTR (click-through-rate) vs. industry norm of 0.06%

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influencer event

To reinvigorate Président Cheese’s social presence, we launched an influencer campaign by pairing Chef Gavin with nine renowned food bloggers for three days of cooking tutorials and cheese education.In exchange, the bloggers posted articles and photos depicting their experience working with Chef Gavin and the things they learned about Président Cheeses.

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facebook

Engaging gif and video posts of recipe content brought life to an otherwise flat platform.

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Instagram

To highlight each ingredient of a recipe photos were posted to create beautiful images individually and when viewed as a grid.

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stellar

Named “Editor’s Choice” and one of the “Best Apps of 2014” by Apple, Steller has become popular among food bloggers and photojournalists, because of its sleek story design. Leveraging the Steller platform we were able to create visual lookbooks of our recipes by combining photos, videos and text in tailored layouts. Its mobile-first user experience was the perfect platform to share our content with our foodie audience.Président Cheese’s Steller content has quickly become a top performer, landing itself on Steller’s list of “most viewed stories” and are favorited in the weekly Featured Stories.

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