President Cheese: Pair with a pro
Create a recipe with Chef Gavin Kaysen and Président Cheese
Président Cheese presents a first of its kind interactive recipe adventure that allows viewers to create their own summer salad recipe with James Beard Award Winner, chef Gavin Kaysen. Along the way, Gavin will teach you about the ingredient options and how each choice can shape your dish. Once viewers create their recipe they're directed to a page on the presidentcheese.com website to download or share an image of their recipe.
Tasty Results
25% sales increase of Président Feta products
>1,000,000 views in the first two months
83% increase in brand awareness
21% increase in purchase intent
interactive youtube experience
Four ingredient choices to create your custom recipe
recipe artwork
16 possible recipe combinations
Incase you weren’t counting, 4 ingredients times 4 decisions gives you 32 video segments and 16 possible recipe combinations. And, yes there were unique photos of each recipe variation. But, no we didn’t shoot them all…enter the power of photoshop and a really patient retoucher (me).
